As an image format, it can be blocked by spam filters. ![]() If it slows down the performance of newsletter, chances are subscribers will turn it down. In the world with numerous spam filters and people who are not willing to wait for a page to load more than 3 to 5 seconds, the size of the GIF plays a crucial role. There are some exceptions such as Outlook 2007-2013, but they still will show the first frame.Īnother thing to consider is size and weight. The good news is that the majority of email readers, starting with Outlook and ending with Apple Mail, support GIFs. First, consider support of email clients. ![]() There are several issues that you need to take into account.īefore sending an email newsletter packed with GIFs, make sure that your subscribers have an opportunity to enjoy them. Much like anything else, GIFs have limitations and pitfalls. Pitfalls of Using GIFs in Email Newsletters Promote products in an unobtrusive manner.Illustrate difficult ideas to make complex concepts look simple.Show new features using visual cues instead of lists.When you are ready, unleash the power hidden inside every little looped animation. Try Startup App Try Slides App Other Products When to use GIFsįirst, make sure that you correctly define a targeted audience. With Startup App and Slides App you can build unlimited websites using the online website editor which includes ready-made designed and coded elements, templates and themes. You may end up with a decline in subscription rate or even worse, an increase in the unsubscribe rate. However, you can’t just blindly rely on GIFs for every occasion. There is even a small tutorial that will show you how to add GIF and make your email newsletter look professional and engaging. Its intuitive interface lets you add GIFs in seconds without writing a single line of code. What’s more, it is incredibly easy to incorporate them into a newsletter, especially if you are using an online HTML builder like Postcards. As the recent studies show, they can increase chances of getting a better click-through rate. GIFs are great for adding diversity and enriching the user experience. With GIFs, the scope of use depends on your imagination. Make the newsletter inviting and friendly.And if it does not work, the email will still show the first frame so that subscribers won’t be confused. Being a regular image format much like JPEG or PNG, it works almost in every email client. GIFs seem to be the only valid way of enhancing email newsletters with some action. How to Add GIFs to an Email Newsletter Animated Gifs in Email Newsletters What should you do if you are sick and tired of static email newsletters and want to add some dynamic zest to the experience? The answer may be surprising: Use GIFs. JavaScript is forbidden, so no WebGL whatsoever.CSS dynamic effects are highly recommended as an alternative toJavaScript-driven effects, but don’t have proper support in user mail agents.Videos are widely unsupported by email readers, unless subscribers use Apple Mail, iOS 10+ Native Client, Samsung Galaxy Native or Thunderbird.The web is teeming with websites where videos, CSS dynamic effects and WebGL-powered animations are running the show, but what about the email newsletters and GIF images? In the majority of cases they are created with HTML and CSS looking almost like a mini version of a landing page, in fact, the situation is cardinally different.Ĭreate Email Design with Postcards Email Builder Īll the listed above technologies are good when it comes to web pages, but when it comes to email newsletters, they are useless. ![]() How to Insert and Use Animated GIFs in Email Newsletters ![]() You can find an up to date table for APNG support in different browsers at.
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